Onsite, consider linking to your other pages by linking to pages within main content text. I usually only do this when it is relevant – often, I’ll link to relevant pages when the keyword is in the title elements of both pages. I don’t go in for auto-generating links at all. Google has penalised sites for using particular auto link plugins, for instance, so I avoid them.
When it comes down to it, you want to choose a platform or invest in complementary tools that provide a single unified SEO workflow. It begins with keyword research to target optimal keywords and SERP positions for your business, along with SEO recommendations to help your rank. Those recommendations feed naturally into crawing tools, which should give you insight into your website and competitors' sites to then optimize for those targeted opportunities. Once you're ranking on those keywords, vigilant monitoring and rank tracking should help maintain your positions and grow your lead on competitors when it comes to the search positions that matter to your organization's bottom line. Finally, the best tools also tie those key search positions directly to ROI with easy-to-understand metrics, and feed your SEO deliverables and goals right back into your digital marketing strategy.
For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it's not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.
It is important you spread all that real ‘PageRank’ – or link equity – to your sales keyword / phrase rich sales pages, and as much remains to the rest of the site pages, so Google does not ‘demote’ pages into oblivion – or ‘supplemental results’ as we old timers knew them back in the day. Again – this is slightly old school – but it gets me by, even today.
This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. Not only was Check My Links able to detect this number in a matter of seconds, but it also found (and highlighted) seven broken links.
The existing content may speak to core audiences, but it isn’t producing many strong organic results. For example, the content header Capitalizing on the Right Skills at the Right Time With Business Agility may seem OK, but it doesn’t include a keyword phrase within striking distance. The lengthy URL doesn’t help matters. Extraneous words prevent any focus and the URL is bogged down by “business” and “agility” duplication:
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.