It is important you spread all that real ‘PageRank’ – or link equity – to your sales keyword / phrase rich sales pages, and as much remains to the rest of the site pages, so Google does not ‘demote’ pages into oblivion – or ‘supplemental results’ as we old timers knew them back in the day. Again – this is slightly old school – but it gets me by, even today.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Over the past year or two, we've also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. AI tools will provide a way to spot anomalies in search results and collect insights. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.
The length of a title tag that Google will show will vary (it’s based on pixels, not character counts) but in general 55-60 characters is a good rule of thumb here. If possible you want to work in your core keyword, and if you can do it in a natural and compelling way, add some related modifiers around that term as well. Keep in mind though: the title tag will frequently be what a searcher sees in search results for your page. It’s the “headline” in organic search results, so you also want to take how clickable your title tag is into account.
Hi Claire, you’re welcome. It depends. If the keyword seems like a Featured Snippet would make sense (for example, it’s a term that could use a definition or there’s a list of steps or tips), I’d still try snippetbait. One other thing I’d keep in mind is that Featured Snippets tend to float in and out. For example, the keyword “how to get more subscribers on YouTube”. That featured snippet tends to appear (with us ranking in it) and disappear on a weekly basis. Just Google testing stuff out.
You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!).
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
Smartphone - In this document, "mobile" or “mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Google is looking for a “website that is well cared for and maintained” so you need to keep content management systems updated, check for broken image links and HTML links. If you create a frustrating user experience through sloppy website maintenance – expect that to be reflected in some way with a lower quality rating. Google Panda October 2014 went for e-commerce pages that were optimised ‘the old way’ and are now classed as ‘thin content’.
Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster’s particular commercial intent – hence why Google has a Top Heavy Algorithm.
In a few cases, see what happens if you make more risky changes. I’m working with a website that wasn’t even in the top 100 positions for many of its 20 strategic keywords. Based on some data, it looked like the client’s sweet spot for keywords may be in the 10 to 30 range for average search value. We targeted one phrase with 700 searches a month. It’s now ranking No. 12 on Google after making two sets of SEO changes on one page. Ultimately, the client may need a new page to grab a spot among the top 10 positions.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
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Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
One of its content headers and SEO page titles is: Why Understanding the Four Major Learning Styles Will Help You Reach More Employees This Open Enrollment. The highest ranking for that page is 23rd for the phrase “benefits of learning styles” (30 monthly searches), which appears on the third page of Google. Maybe it’s good content – just not an effective string of words for SEO.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
QUOTE: “Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.
Either porn SC or Ads containing porn on nonPorn pages can be very distracting or even upsetting to users. Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating. For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. However, an extremely graphic porn ad may warrant a Low (or even Lowest) rating.”
“Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times. But in the same way you want to be careful of not rolling out large quantities of pages that have thin content, you want to consider who would be likely to share and link to new pages you’re creating on your site before you roll them out. Having large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to create a good picture of your site as a whole for search engines, either.
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.
to avoid throwing link equity away, you might create HIGH-LEVEL IN-DEPTH TOPIC PAGES on your site and redirect (or use canonical redirects) any related expired content that HAVE INCOMING BACKLINKS, to this topic page (and keep it updated, folding content from old pages, where relevant and there is traffic opportunity, to create TOPIC pages that are focused on the customer e.g. information pages)
Onsite, consider linking to your other pages by linking to pages within main content text. I usually only do this when it is relevant – often, I’ll link to relevant pages when the keyword is in the title elements of both pages. I don’t go in for auto-generating links at all. Google has penalised sites for using particular auto link plugins, for instance, so I avoid them.
I do not obsess about site architecture as much as I used to…. but I always ensure my pages I want to be indexed are all available from a crawl from the home page – and I still emphasise important pages by linking to them where relevant. I always aim to get THE most important exact match anchor text pointing to the page from internal links – but I avoid abusing internals and avoid overtly manipulative internal links that are not grammatically correct, for instance..
All you need to notice from this kind of articles is what I & most of the others newbies focusing on the SEO link-building. I have seen many bloggers spending time on different ways of SEO link building instead of providing the value to the content and its social promotions. You may call it ignoring the Google, but we all know that the Google bot doesn’t ignore anchored dofollow or nofollow backlinks to calculate your PageRank.