******” Quote from Google: One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low-quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low-quality pages to a different domain could eventually help the rankings of your higher-quality content. GOOGLE ******

Flash is a propriety plug-in created by Macromedia to infuse (albeit) fantastically rich media for your websites. The W3C advises you avoid the use of such proprietary technology to construct an entire site. Instead, build your site with CSS and HTML ensuring everyone, including search engine robots, can sample your website content. Then, if required, you can embed media files such as Flash in the HTML of your website.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
The audit is for all pages and not only one. What happens in the majority of the cases is that pages / posts have similarities so you can group them together. For example the pages of a website may be ok but the blog post pages may be missing titles. It’s a lot of work especially for a 500 pages website but you can start from the most important pages first and work your way to the rest
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
The basics of GOOD SEO hasn’t changed for years – though effectiveness of particular elements has certainly narrowed or changed in type of usefulness – you should still be focusing on building a simple site using VERY simple SEO best practices – don’t sweat the small stuff, while all-the-time paying attention to the important stuff  – add plenty of unique PAGE TITLES and plenty of new ORIGINAL CONTENT. Understand how Google SEES your website. CRAWL it, like Google does, with (for example) Screaming Frog SEO spider, and fix malformed links or things that result in server errors (500), broken links (400+) and unnecessary redirects (300+). Each page you want in Google should serve a 200 OK header message.

If you are just starting out, don’t think you can fool Google about everything all the time. Google has VERY probably seen your tactics before. So, it’s best to keep your plan simple. GET RELEVANT. GET REPUTABLE. Aim for a healthy, satisfying visitor experience. If you are just starting out – you may as well learn how to do it within Google’s Webmaster Guidelines first. Make a decision, early, if you are going to follow Google’s guidelines, or not, and stick to it. Don’t be caught in the middle with an important project. Do not always follow the herd.

QUOTE: “7.4.3 Automatically ­Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of auto­generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
In particular, the Google web spam team is currently waging a PR war on sites that rely on unnatural links and other ‘manipulative’ tactics (and handing out severe penalties if it detects them). And that’s on top of many algorithms already designed to look for other manipulative tactics (like keyword stuffing or boilerplate spun text across pages).
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.
The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it's important not to forget that we're living in Google's world under Google's constantly evolving rules. Oh and don't forget to check the tracking data on Bing now and again, either. Google's the king with over 90 percent of worldwide internet search, according to StatCounter, but the latest ComScore numbers have Bing market share sitting at 23 percent. Navigable news and more useful results pages make Bing a viable choice in the search space as well.
Everything for Google these days comes down to “Customer Experience”. Page speeds, table of content, the relevancy of content, length of content, uniqueness of content, jump links, video in the content, relevant headers, less broken links, customized 404 pages etc are all indicative of improving customer experience on th website and hence helps you rank better.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."

I do not obsess about site architecture as much as I used to…. but I always ensure my pages I want to be indexed are all available from a crawl from the home page – and I still emphasise important pages by linking to them where relevant. I always aim to get THE most important exact match anchor text pointing to the page from internal links – but I avoid abusing internals and avoid overtly manipulative internal links that are not grammatically correct, for instance..


NOTE, in 2019, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY & DEVICE dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.

I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.
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